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2003 HBR List: Breakthrough Ideas for Tomorrow's Business Agenda (Spanish version)
Harvard Business ReviewArticle HBS-R0304GThe events of this past year have prompted intense soul-searching in many quarters and led us, in this year's list of the best business ideas, to reassess some of the most basic assumptions about strategy, organizations, and leadership. We began by reconsidering the role of the leader. Discussions of leadership focus almost exclusively on the CEO. But attention also needs to be paid to the other people who make organizations work: the followers--...Starting at €8.20
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Edgar J. Scherick Associates (Spanish Version)
Wu, George; Wachtell, CynthiaCase HBS-809S03StrategyEdgar Scherick, líder en la producción de películas de televisión, debe determinar si las películas basadas en hechos cosechan más altos grados de Nielsen que las películas de ficción. Scherick tiene datos para todas las 1992 películas de TV emiten en las principales redes. En última instancia, Scherick debe decidir si vale la pena pagar por la opción por los derechos de las películas basadas en hechos.Starting at €8.20
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Decision Analysis (Spanish version)
Wu, GeorgeCase HBS-810S02StrategyDescribes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity analysis.Starting at €8.20
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Younger Women at the Top
Harvard Business ReviewArticle HBS-F0704C-ELeadership and People ManagementMore women than men at Fortune 1000 firms have reached executive officer positions in their 30s, 40s, and 50s--and they've done it faster. Still, nearly half of those companies lack female executive officers altogether.Starting at €8.20
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How to Teach Pride in "Dirty Work"
Harvard Business ReviewArticle HBS-F0709B-ELeadership and People ManagementEmployees in stigmatized occupations can be helped with an array of techniques to cope with or even feel proud of their jobs, including developing an occupational ideology to confer a more positive image on the work; creating social buffers such as professional associations; and avoiding specifics in conversation with outsiders.Starting at €8.20
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Younger Women at the Top (Spanish version)
Harvard Business ReviewArticle HBS-F0704CLeadership and People ManagementMore women than men at Fortune 1000 firms have reached executive officer positions in their 30s, 40s, and 50s--and they've done it faster. Still, nearly half of those companies lack female executive officers altogether.Starting at €8.20
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Service With a Very Big Smile (Spanish version)
Harvard Business ReviewArticle HBS-F0705CService and Operations ManagementNew research confirms that the bigger the employees' smiles, the happier the customers.Starting at €8.20
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Halting the Exodus After a Layoff (Spanish version)
Harvard Business ReviewArticle HBS-F0805JLeadership and People ManagementA new study shows that downsizing often prompts demoralized survivors to quit, which hinders efficiency and costs companies money. To add insult to irony, career-development programs are associated with even higher turnover after the ax falls. The researchers say that certain types of HR practices may help.Starting at €8.20
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Moving Mountains (Spanish version)
Harvard Business ReviewArticle HBS-R0301BLeadership and People ManagementWhat could be more fundamental to management, or more difficult, than motivating people? After all, a manager, by definition, is someone who gets work done through others. But how? A typical recipe for motivation calls for a mixture of persuasion, encouragement, and compulsion. Yet the best leaders, we suspect, need no recipe: They get people to produce great results by appealing to their deepest drives, needs, and desires. And so we discovered w...Starting at €8.20