Search results
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Change Through Persuasion (Spanish version)
Garvin, David A.; Roberto, Michael A.Article HBS-R0502FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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From Concept to Production (A) (Spanish version)
Garvin, David A.; Field, Lee C.; Simpson, JanetCase HBS-606S20Service and Operations ManagementDescribes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue involves the shift from three-person to two-person cockpits and whether rework should be done in-line (without removing planes from the flow of production) or off-line (after initi...Starting at €8.20
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General Electric--Thermocouple Manufacturing (A) (Spanish Version)
Garvin, David A.; Detreville, SuzanneCase HBS-607S08Service and Operations ManagementGE está considerando la introducción de un sistema de producción "just-in-time" para reducir el inventario en su área de fabricación termopar. Los estudiantes de casos se presenta con una descripción del actual sistema de gestión de inventario, el proceso de producción, y las perspectivas de diferentes personas en la planta. La cuestión es cómo GE debe proceder con la introducción de este sistema.Starting at €8.20
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PPG: Developing a Self-Directed Work Force (A) (Spanish Version)
Garvin, David A.; Klein, NormanCase HBS-609S15Service and Operations ManagementPPG ha construido una planta de vidrio del estado de la técnica en Berea, Kentucky. La planta está persiguiendo el objetivo de una "fuerza de trabajo autodirigido." El caso describe el progreso hasta la fecha y los problemas no resueltos de gestión. Estos incluyen preguntas sobre rotación de turnos, las oportunidades de promoción, evaluación y supervisión de los empleados, el papel de los empleados en el establecimiento de la política, y si es o ...Starting at €8.20
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Developing Software through Crowdsourcing (Spanish version)
Lakhani, Karim R.; Garvin, David A.; Lonstein, EricCase HBS-610S21StrategyTopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is developed through ongoing online competitions. B...Starting at €8.20
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Newell Co.: Acquisition Strategy (Spanish Version)
Collis, David J.; Johnson, ElizabethCase HBS-718S17StrategyNewell es un fabricante de $ 1,5 mil millones y distribuidora de productos caseros y hardware de baja tecnología, orientados a servir a los compradores de volumen. En 1992, Newell está considerando dos enfoques para ampliar su línea de productos actual con las adquisiciones de Sanford Corporation, un fabricante de $ 140 millones y comercializadora de artículos de escritura y artículos de oficina, y Levolor, un fabricante de $ 180 millones de los ...Starting at €8.20
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Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal (Spanish version)
Collis, David J.; Johnson, ElizabethCase HBS-719S09StrategyCovers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Cooper Industries: estrategia corporativa (B)
Collis, David J.; Johnson, ElizabethCase HBS-706S12StrategyLleva a los estudiantes al día con respecto a una decisión reciente del presidente.Starting at €5.74
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Capturing Confectionery (D) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCase HBS-708S48StrategyIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Starting at €5.74