Search results
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArticle HBS-R1705EService and Operations ManagementAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Starting at €8.20
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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The Achilles Heel of the Driven, Ambitious Professional: How Your Drive to Achieve May Be Sabotaging Your Career
DeLong, Thomas J.Book Chapter HBS-8515BC-EIf you're a successful leader, you probably have a hard-charging, high-need-for-achievement personality. Yet those very traits that have made you successful can sabotage your career without your even knowing it. Sticking with your proven strengths instead of risking exposure of your weaknesses can hold you back from higher levels of success. In this chapter, organizational behavior expert Thomas DeLong introduces eleven traits that characterize h...Starting at €8.20
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The Challenge of Doing the Right Thing Poorly: Courage and Vulnerability--Your Path to Greater Success and Satisfaction
DeLong, Thomas J.Book Chapter HBS-8516BC-EIt's a paradox: many highly successful people tend to become reluctant to move beyond their already proven capabilities. Behind this inertia is a deeply rooted anxiety: you want to continually perform at peak level, to be recognized, and to have strong relationships with your boss and your colleagues. To overcome this anxiety and keep growing, says organizational behavior expert Tom DeLong, you must allow yourself to do the right thing poorly. Li...Starting at €8.20
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Isolation: Why Do I Keep Voting Myself Off the Island--How to Deal with Unfounded Anxiety About Your Status at Work
DeLong, Thomas J.Book Chapter HBS-8518BC-EAchievement-craving professionals want to believe they're in the inner circle, that they're members of the club. Successful, smart A players may seem outwardly confident, but beneath that glossy veneer lurks an inner doubt: Am I as good as everyone thinks I am? Does management see me as an indispensable member of the team? If you're like most high-need-for-achievement personalities, you are always worrying about your role in the organization. Thi...Starting at €8.20
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Significance: Does Anyone but Me Care About Me--How Confirming Your Professional Significance Leads to Growth and Change
DeLong, Thomas J.Book Chapter HBS-8519BC-EWhat constitutes a feeling of insignificance? Lack of encouragement from your boss? The nagging sense that you are merely a replaceable part? Odds are, if you're a high-need-for-achievement type, prestige and pay are not enough--you need to feel that you matter to your organization. But according to leadership expert Thomas DeLong, many organizations lack the consciousness to address issues of significance and meaning among their people--they are...Starting at €8.20
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Put It Behind You: How to Let Go of Your Past and Free Yourself to Pursue Your Goals
DeLong, Thomas J.Book Chapter HBS-8532BC-EDo you have painful memories from your career that still haunt you? Maybe your first boss denied you a promotion you felt you deserved, or you were seduced by a persuasive manager into staying in an unrewarding job, or your organization never came through on promises made to you. Especially for successful, high-need-for-achievement professionals, unpleasant memories can exert a stranglehold on future growth. In this chapter, organizational behavi...Starting at €8.20
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Second Captain First Choose: How to Create a Support Network and Get the Feedback You Need to Grow, Change, and Succeed
DeLong, Thomas J.Book Chapter HBS-8533BC-EToo many high-need-for-achievement professionals think that they can't ask anyone for help if they're struggling. They need to come across as tough and independent, never "soft" or uncertain. If this sounds like you, you could become isolated and less open to growth and change--and therefore less and less effective. In this chapter, leadership expert Thomas DeLong argues that if you want to overcome your fears and gain the courage to stretch your...Starting at €8.20