Search results
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArticle HBS-R1705EService and Operations ManagementAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Starting at €8.20
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 5, Fundamentals of GDP Accounting
Moss, David A.Book Chapter HBS-0017BC-EFinanceIn Chapter 5, Fundamentals of GDP Accounting (18 pages), the author considers the importance of and methods for measuring output. He presents the three basic approaches to measuring output: value added, income, and expenditure (and reviews the expenditure method in depth). He also examines the role of depreciation and looks briefly at gross national product (GNP). He explains adjustments to GDP that enable historical and cross-country comparisons...Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Chapter 6, Reading a Balance of Payments Statement
Moss, David A.Book Chapter HBS-0018BC-EFinanceChapter 6, Reading a Balance of Payments Statement (15 pages), defines the essential information in a balance of payments (BOP) statement. The author explores how to read and analyze a BOP and explains how to look for indicators of economic health. The chapter concludes with a short essay on how accounting rules are evolving at the International Monetary Fund (IMF).Starting at €8.20
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A Concise Guide to Macro Economics, Second Edition, Conclusion, Putting the Pieces Together
Moss, David A.Book Chapter HBS-0020BC-EFinanceIn Conclusion, Putting the Pieces Together (10 pages), the author reviews the key concepts in his description of macroeconomics and summarizes the relationships between them. He explores the concept of macroeconomics as an inexact science that provides a baseline for analysis and cautions against the dangers of accepting macroeconomic theory as ironclad prediction. The chapter includes an epilogue on the financial crisis of 2007-2009.Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Lotus F1 Team (Spanish Version)
Thomke, Stefan; Trichakis, Nikolaos; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-619S11Service and Operations Managementretention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.Starting at €8.20
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The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20