Search results
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArticle HBS-R1705EService and Operations ManagementAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Starting at €8.20
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Lotus F1 Team (Spanish Version)
Thomke, Stefan; Trichakis, Nikolaos; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-619S11Service and Operations Managementretention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.Starting at €8.20
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La punta del iceberg: JP Morgan Chase y Bear Stearns (B2)
Rose, Clayton; Bergstresser, Daniel B.; Lane, DavidCase HBS-216S05FinanceBear Stearns & Co quemados a través de casi todas sus $ 18 mil millones en reservas de efectivo durante la semana del 10 de marzo de 2008, y una disposición sin precedentes de apoyo a la liquidez de la Reserva Federal viernes 13 de marzo fue insuficiente para revertir el deterioro de la condición del oso. Presidente de la Reserva Federal, Benjamin Bernanke, el secretario del Tesoro, Henry Paulson, y el presidente de la Fed de Nueva York, Timothy ...Starting at €8.20
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Nota sobre valoración por "Suma de las partes"
Villalonga, BelenCase HBS-219S10FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. La mayoría de las grandes empresas operan en más de un negocio. La valoración de una empresa diversificada requiere valoraciones separadas para cada uno de sus negocios y para la sede corporativa. Este método de valoración de una empresa por partes y luego sumarlas se conoce como valoración (SOTP) El-Piezas de suma de y se utiliza comúnmente en la práctica por los analistas...Starting at €8.20
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Six Myths of Product Development
Thomke, Stefan; Reinertsen, DonaldArticle HBS-R1205E-EMany companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused techniques. While this tactic can boost the performance of factories, it generally backfires with product development. The process of designing products is profoundly different from the process of making them, and the failure of executives to appreciate the differences leads to several ...Starting at €8.20
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Mumbai's Models of Service Excellence
Thomke, StefanArticle HBS-R1211K-EService and Operations ManagementThink you need exceptional employees, advanced IT, or rigid controls to build a high-performance organization? The dabbawalas of Mumbai prove otherwise. Six days a week, these 5,000 self-managed, semiliterate workers deliver upwards of 130,000 lunches from customers' homes to their offices with astonishing precision--negotiating the crowded city by train, bicycle, and handcart, without the aid of any technology or even cell phones. The 100-year-o...Starting at €8.20