Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Editora Abril S.A. (Spanish Version)
Yoshino, Michael Y.; Fagan, Perry L.Case HBS-306S32Knowledge and Communicationlos medios de comunicación de Brasil conglomerado Editora Abril S.A. es la mayor compañía de edición e impresión de América Latina; publica libros y cómics, vídeos, mapas, guías de viajes, música y libros de texto. También posee la mayor empresa de comercialización de la base de datos de Brasil, su segundo mayor servicio de televisión de pago, y su servicio de acceso a Internet de banda ancha primera; un sitio web de música interactiva; y partici...Starting at €8.20
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Nissan Motor Co. Ltd.--2002 (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-304S07StrategyCarlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series...Starting at €8.20
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Implementing the Nissan Renewal Plan (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-305S10StrategyCarlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.Starting at €8.20
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NutraSweet en China (B)
Yoshino, Michael Y.; Knoop, Carin-Isabel; St. George, AnthonyCase HBS-309S30Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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Gucci Group: Freedom within the Framework
Martinez-Jerez, F. Asis; Corsi, Elena; Dessain, VincentCase HBS-109079-EAccounting and ControlGucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of the largest consumer goods companies. Since his arrival, the Group had grown both in revenues and profi...Starting at €8.20
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Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20
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Virgin Group: Finding New Avenues for Growth
Pisano, Gary P.; Corsi, ElenaCase HBS-612070-EThe head of the branded private investment company owner of the Virgin brand reflected on the group's new pillars of growth. Since the 1970s when Richard Branson created the Virgin record retailing company, Virgin had developed from scratch six companies worth more than $1 billion each and changed their focus from record retailing and music production to a broader one based on airlines, health, financial services, mobile and media businesses. In ...Starting at €8.20
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Ferrari
Thomke, Stefan; Corsi, Elena; Nimgade, AshokCase HBS-618047-EKnowledge and CommunicationFerrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.Starting at €8.20
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Vestas' World of Wind
Steenburgh, Thomas; Corsi, ElenaCase HBS-511121-EMarketingTo maximize their effectiveness, color cases should be printed in color. The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with its customer base and had a limited marketing budget, mainly used to finance global media advertisement campa...Starting at €8.20