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Zara: Managing Stores for Fast Fashion

Ton, Zeynep ; Corsi, Elena ; Dessain, Vincent

Reference: HBS-610042-E
Year: 2009
Number of pages: 19
Geographic Setting: Spain
Publication Date: Nov 23, 2009
Fecha de edición: Jan 19, 2010
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Retail trade

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Description

Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other aspects of store operations?

Keywords

Business processes Hiring & employment Operations and processes Process improvement Supply chain management workforce management