Search results
-
Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
-
DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
-
NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCase HBS-702S09StrategyNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Starting at €8.20
-
Crown Cork & Seal in 1989 (Spanish version)
Bradley, Stephen P.; Cavanaugh, SheilaCase HBS-702S11StrategyDescribes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.Starting at €8.20
-
Wal-Mart Stores, Inc. (Spanish version)
Bradley, Stephen P.; Ghemawat, Pankaj; Foley, SharonCase HBS-706S15StrategyThe case 'Wal-Mart Stores, Inc.' focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with its Supercenters, a combination supermarket and discount store. Wal-Mart experienced a drop in the value of its stock price in early 1993, which it ...Starting at €8.20
-
Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
-
Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
-
Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
-
The Risk Management Foundation of the Harvard Medical Institutions, Inc.
Bohmer, Richard; Bradley, Stephen P.; Kindred, NatalieCase HBS-610014-EService and Operations ManagementThrough its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation has decreased claims-and premiums-for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions and affiliated physicians. Over the last two decades, through a combination of active legal defense and medical error prevention, The RMF has successfully controlled the medico-legal cost...Starting at €8.20
-
Everyone and Everything is Online
Bradley, Stephen P.; Bartlett, NancyCase HBS-711494-EStrategyThe twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digita...Starting at €8.20