Search results
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Starting at €0.00
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Harvard Business School Executive Education: Balancing Online and Offline Marketing, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-514123-EMarketingTeaching Note for 510091.Starting at €0.00
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920306-EMarketingTeaching note for case 515090.Starting at €0.00
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Gimlet Media: A Podcasting Startup
Deighton, John; Kornfeld, LeoraCase HBS-918413-EStarting at €8.20
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Amazon, Apple, Facebook, and Google 2018 (Spanish version)
Deighton, John; Kornfeld, LeoraCase HBS-514S07MarketingFour businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate ...Starting at €8.20
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Legendary Entertainment: Moneyball for Motion Pictures
Deighton, John; Kornfeld, LeoraCase HBS-516117-EMarketingLegendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture market. Other Hollywood studios want to lease its services, and firms outside of ent...Starting at €8.20
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Slanket: Responding to Snuggle's Market Entry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-510098-EMarketingTeaching Note for [510034].Starting at €0.00