Search results
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YouTube for Brands
Teixeira, Thales S.; Kornfeld, LeoraCase HBS-514048-EMarketingThis case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos into channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a 'brand safe' platform which ma...Starting at €8.20
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Target Stores: The Hunt for "Unvolunteered Truths"
Deighton, John; Kornfeld, LeoraCase HBS-515090-EMarketingStarting at €8.20
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WPP: From Mad Men to Math Men (and Women)
Deighton, John; Pietrella, Sofia; Kornfeld, LeoraCase HBS-516065-EMarketingStarting at €8.20