Search results
- Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Format: PDFPages: 22Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A023-EPublished: Jun 25, 2021Reviewed: Jun 25, 2021Format: PDFPages: 6Language: English - Case
Lightenco: Reaching the Limits of Bootstrapping
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M061-EPublished: Jul 4, 2019Reviewed: Jul 4, 2019Format: PDFPages: 11Language: English - Teaching Note
Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20M170-EPublished: Oct 23, 2020Reviewed: Oct 23, 2020Format: PDFPages: 11Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: PDFPages: 47Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: PDFPages: 9Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Format: PDFPages: 7Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish