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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Samsung: The Internet of Things - Teaching Note
Paul Okundaye; Nicole R.D. HaggertyTeaching Note IVEY-8B19E020-EInformation TechnologiesTeaching note for product 9B19E020.Starting at €0.00
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Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateTeaching Note IVEY-8B20M006-EStrategyTeaching note for product 9B20M006.Starting at €0.00
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Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets - Teaching Note
Nicole R.D. Haggerty; Serena Virani; Caroline Wu; Victoria Stopar; Fatima HaqTeaching Note IVEY-8B20A006-EMarketingTeaching note for product 9B20A006.Starting at €0.00
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Dow Chemical Co.: Big Data in Manufacturing - Teaching Note
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharTeaching Note IVEY-8B17E014-EInformation TechnologiesTeaching note for product 9B17E014.Starting at €0.00
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China
Wiboon Kittilaksanawong; Viktor Johann WinklerCase IVEY-9B19M083-EEntrepreneurship, StrategyIn October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese governm...Starting at €8.20
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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-2095-ELeadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markStarting at €8.20
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Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
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Caso de estudio: Desafiar al jefe o desistir
Sasser, W. Earl, Jr.Article HBS-R1105MKnowledge and CommunicationTom Green, un ejecutivo de ventas joven agresivo en el autoservicio de la compañía kiosco Muestra D7, ha sido ascendido a especialista senior de marketing por Shannon McDonald, su vicepresidente división. Shannon había advertido a Tom que estaba tomando una oportunidad con él y que tendría que aprender rápido y trabajar bien con su nuevo jefe, Frank Davis, que no habría elegido a Tom por la posición. En el trabajo, Tom se encuentra en desacuerdo ...Starting at €8.20