Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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The "New" SFMoMA: Meaning More to More People
Goldberg, A; Ittelson, M; Melvin, SCase SGSB-SM258-EStrategyIn the spring of 2016, the San Francisco Museum of Modern Art, or SFMOMA, opened its doors for a series of celebrations following a three-year closure. The museum had much to rejoice: a $305 million renovation that included a spectacular new ten-story addition that almost tripled gallery space; the 100-year loan of the renowned 1,100-work Doris and Donald Fisher Collection of postwar and contemporary art; the success of the “Campaign for Art,” w...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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How Stories Drive Growth: Brit + Co
Aaker, J; Schifrin, DCase SGSB-M348C-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit + Co., the online platform and e-commerce company founded by Brit Morin in 2011. Used by millions of people, the site combines the digital world and the maker movement in one place, showcasing th...Starting at €8.20
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BOBST Group: Costing New Parts
Dávila Parra, Antonio; Oyon, Daniel; Regazzoni A.Case SGSB-A204-ESebastien Solana se había unido recientemente al equipo de investigación y desarrollo de Bobst Group, un proveedor de la industria gráfica. Su primera tarea fue examinar los elementos estructurales de la SPeria® Foilmaster 102 (una máquina de corte para productos de embalaje) con el objetivo de reducir su costo de producción. Solana había analizado el diseño de una pieza específica, el rodamiento montado, y había diseñado un nuevo rodamiento mont...Starting at €8.20