Search results
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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OpenGov: Bringing the Cloud to Government
Wilkinson, AmyCase SGSB-E667-EEntrepreneurshipThe OpenGov: Bringing the Cloud to Government case presents the example of OpenGov founder and CEO Zachary Bookman, who creates and scales a high growth venture to serve government. Bookman demonstrates the mindset and skill set required of entrepreneurial leaders able to drive change across legacy institutions. The case unfolds as Bookman exhibits six skills that propel OpenGov to success. It starts with Bookman’s ability to “Find the Gap” and...Starting at €8.20
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Google's Global Business Organization: Managing Innovation at Scale
Wilkinson, Amy; Hubbard, NickCase SGSB-OB102-ELeadership and People ManagementThe case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.Starting at €8.20
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HearstLab in 2019:Igniting Innovation and Empowering Women
Wilkinson, Amy; Kavanaugh BlakeCase SGSB-E691-EEntrepreneurshipIn 2019, Eve Burton, Chairwoman of HearstLab and Chief Legal Officer at Hearst Corporation, knew that HearstLab was at a key inflection point for growth-with opportunities to take on additional capital and expand internationally. HearstLab is an incubator focused on early-stage, women-led start-ups innovating across media, business information, and technology, HearstLab provided capital, office space in New York City’s Hearst Tower, and access t...Starting at €8.20
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How Stories Drive Growth: Brit + Co
Aaker, J; Schifrin, DCase SGSB-M348C-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit + Co., the online platform and e-commerce company founded by Brit Morin in 2011. Used by millions of people, the site combines the digital world and the maker movement in one place, showcasing th...Starting at €8.20
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BOBST Group: Costing New Parts
Dávila Parra, Antonio; Oyon, Daniel; Regazzoni A.Case SGSB-A204-ESebastien Solana se había unido recientemente al equipo de investigación y desarrollo de Bobst Group, un proveedor de la industria gráfica. Su primera tarea fue examinar los elementos estructurales de la SPeria® Foilmaster 102 (una máquina de corte para productos de embalaje) con el objetivo de reducir su costo de producción. Solana había analizado el diseño de una pieza específica, el rodamiento montado, y había diseñado un nuevo rodamiento mont...Starting at €8.20
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WalMart: Driving Innovation to Scale
Wilkinson, Amy; Nguyen HCase SGSB-OB109-ELeadership and People ManagementIn 2014, Walmart was at an inflection point. The world’s largest company wasn’t sure how to evolve and innovate to win over the next 30 years. In a leadership change that year, Doug McMillon rose to become Walmart’s new CEO. Soon after, he hired Lori Flees, a Bain & Company partner, to lead Walmart’s Corporate Strategy and drive innovation at scale. Flees led Walmart’s acquisition of Jet.com for $3.3 billion and together with Jet founder Marc L...Starting at €8.20
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Leading Global Innovation at EY - Jeff Wong
Wilkinson, Amy; Robinson, PatrickCase SGSB-E810-EEntrepreneurshipAt EY, Jeff Wong served as chief innovation officer beginning in 2015. In this role, he was responsible for driving innovation and inoculating EY against potential threats to its $45 billion revenue global business. Wong’s role advanced and grew with his success in launching initiatives for EY around artificial intelligence, blockchain, Web3, and automation among others. Through it all, Wong built the Global Innovation team at EY from a $5 millio...Starting at €8.20