Search results
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The Surprising Power of Online Experiments (Spanish version)
Kohavi, Ron; Thomke, StefanArticle HBS-R1705EService and Operations ManagementAt Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment--an A/B test--to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being the best revenue-generating idea Bing ever had, worth $100 million. That experience illustrates why it's critical to adopt an "experiment with everything" ap...Starting at €8.20
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Siemens AG: Global Development Strategy (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-604S22Service and Operations ManagementDescribe cómo Siemens, el gigante de la ingeniería eléctrica alemana, ha desarrollado y gestiona I + D global en su gran Información y Redes de Comunicaciones división (ICN). En 1994, Siemens abrió su centro de Bangalore (India), que ahora se ha convertido en uno de sus mayores centros regionales de desarrollo fuera de Alemania. Con Bangalore pidiendo una mayor independencia y autonomía de gestión de recursos, la alta dirección tiene que decidir ...Starting at €8.20
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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Designing Transformational Customer Experiences (Spanish version)
Thomke, StefanCase HBS-618S04StrategyLEGO Serious Play (LSP) and Storytelling. It requires the purchase of special purpose LEGO elements.Starting at €8.20
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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Lotus F1 Team (Spanish Version)
Thomke, Stefan; Trichakis, Nikolaos; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-619S11Service and Operations Managementretention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.Starting at €8.20
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The Cost of Capital (Abridged) (Spanish version)
Ruback, Richard S.Case HBS-202S08FinanceGives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed.Starting at €8.20
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RJR Nabisco (Spanish version)
Ruback, Richard S.Case HBS-202S09FinanceGives students the opportunity to explore issues facing the board of directors in a leveraged buyout. RJR Nabisco is valued under different operating strategies and the source of gains in leveraged buyouts is stressed.Starting at €8.20
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The Cost of Capital (Spanish version)
Ruback, Richard S.Case HBS-204S12FinancePresents recommendations for hurdle rates of Marriott's divisions to select by discounting appropriate cash flows by the appropriate hurdle rate for each division.Starting at €8.20
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El Valor de los Arboles
Ruback, Richard S.; Luchs, Kathleen S.Case HBS-217S02FinanceDescribe dos estrategias alternativas de corte de árboles. La primera es para cortar todos los árboles que son al menos 12 pulgadas de diámetro a la altura del pecho. El segundo es para diluir el bosque cortando árboles menos deseables inmediatamente y la cosecha de los árboles de cultivo más tarde. La información de caso presenta a los estudiantes para estimar los flujos de efectivo para cada alternativa. Después de estimar el dinero correspondi...Starting at €8.20