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    Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note

    Quelch, John A. ; Hartman, Katherine B.

    • Reference: HBS-919514-E

    • Number of pages: 12

    • Geographic Setting: Malaysia

    • Publication Date: Nov 12, 2018

    • Source: HBSP (USA)

    • Type of Document: Teaching Note

    • Industry Setting: Food

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    Description

    Teaching note for case 919513.

    Keywords

    Forecasting International marketing Market segmentation Marketing Marketing communications Marketing planning Marketing strategy New product marketing Product planning & policy Strategic positioning