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    Colorscope, Inc. (Abridged)

    Narayanan, V.G.

    • Reference: HBS-113025-E

    • Number of pages: 9

    • Geographic Setting: Geographic Setting:United States

    • Publication Date: Jul 8, 2012

    • Fecha de edición: Nov 19, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:Art dealers;Arts, entertainment & sports

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    Description

    A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements.

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    Keywords

    Business processes Competition Competitive Strategy Cost analysis Cost control Costing Improving performance Management Performance management Prices Pricing Pricing strategy