Description
The Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the clinic's capacity, without compromising medical quality at any time.
Learning Objective
Example of how to industrialize a medical service and the challenges in making an operation of this kind grow.