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    Mavi: Fashioning a Path to Brand Growth, Teaching Note

    Avery, Jill ; Yucaoglu, Gamze

    • Reference: HBS-518094-E

    • Year: 2015

    • Number of pages: 25

    • Geographic Setting: Asia;Europe;Turkey

    • Publication Date: Apr 11, 2018

    • Source: HBSP (USA)

    • Type of Document: Teaching Note

    • Industry Setting: Retail trade

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    Description

    Teaching note for case 517075.

    Keywords

    Brand extension Brand management Brand portfolios Brand positioning Branding Brands Decision making Emerging markets Entrepreneurship Expansion Growth Growth strategy Marketing Marketing strategy Pricing