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Merck: Managing Vioxx (G)

Simons, Robert L. ; Kindred, Natalie

English , Spanish

Reference: HBS-109086-E
Year: 2007
Number of pages: 3
Geographic Setting: United States
Publication Date: Apr 20, 2009
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Pharmaceuticals

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Merck: Managing Vioxx (A)-(G), Teaching Note

Keywords

Business ethics Crisis management Decision making Focusing on customers Innovation Leadership Mission statements Reputations Risk management