Phenicoptere: Channel Strategy for International Expansion
English , Spanish
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Reference: IVEY-9B18M172-E
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Year: 2017
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Number of pages: 7
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Geographic Setting: Poland
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Publication Date: Nov 9, 2018
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Fecha de edición: Nov 5, 2018
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Manufacturing;
Phenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 c
This case is designed to teach international entrepreneurship, which lies at the intersection of international business and entrepreneurship. It can be used in international management, international marketing, or general entrepreneurship courses at the u