Picante Mexican Grill: A New Delhi Experience
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Reference: DARDEN-OM-1520-E
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Number of pages: 14
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Publication Date: Aug 15, 2014
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Source: Darden University of Virginia (USA)
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Type of Document: Case
Modeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial trio.