Description
This case sets forth the commitment that the Spanish leading bathroom products and vitreous china company made to the internationalization of manufacturing in Russia. In order to do this, the company's past ten years in this country are analyzed, from the development of the first plant to its positioning as unquestioned leader. The document includes interviews and statements from both Roca's chairman and Roca's Director General in Russia, as well as reflections and thoughts on the company's future.