Description
In December 2020, White House Industries (White House), a manufacturer of aerosol aluminum cans for deodorants and other consumer products, including sanitizers and pain relief sprays, received customer order forecasts of 30 per cent more than its maximum
Learning Objective
This case is intended for use in graduate- or postgraduate-level management programs as well as in training programs for corporate executives on Marketing management and B2B marketing. After working through the case and assignment questions, students will