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Zappos.com:Developing a Supply Chain to Deliver now!

Reference: SGSB-GS65-E
Number of pages: 30
Geographic Setting: United States
Publication Date: Feb 13, 2009
Source: Stanford Graduate School of Business (USA)
Type of Document: Case

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Description

Zappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to employees to corporate partners.

Keywords

Consumer goods corporate culture Customer service Inventory management Retailing Supply Chain