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- Case
Incubation and the Hong Kong Science and Technology Parks Corporation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A038-EPublished: Aug 16, 2019Reviewed: Aug 16, 2019Format: PDFPages: 20Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: PDFPages: 23Language: English - Teaching Note
Red Flag Software Co., Teaching Note
Collection: HBSP (USA)Ref.: HBS-707547-EPublished: Mar 21, 2007Format: PDFPages: 7Language: English - Case
TSL Jewellery: An Innovator Across Generations
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15M017-EPublished: Feb 24, 2015Reviewed: Feb 24, 2015Format: PDFPages: 13Language: English - Case
Hung Fook Tong: From Hong Kong to China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A016-EPublished: May 31, 2016Reviewed: May 30, 2016Format: PDFPages: 15Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Teaching Note
Mavi: Fashioning a Path to Brand Growth, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518094-EPublished: Apr 11, 2018Format: PDFPages: 25Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English