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Evoe Spring Spa: A Positioning Dilemma
Ashita Aggarwal; Renuka Kamath; Sunil RaoCase IVEY-9B13A051-EEntrepreneurship, Marketing, StrategyThe co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-fou...Starting at €8.20
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La Dinámica de la Competencia en los Videojuegos Caseros (C): El Génesis de Sega
Coughlan, Peter J.Case HBS-703S27StrategyDescribe el lanzamiento de la consola de 16 bits Génesis de Sega en 1988 y su efecto sobre la competencia de Nintendo. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (D): El Super NES de Nintendo
Coughlan, Peter J.Case HBS-703S28StrategySienta las bases para el lanzamiento de Nintendo de su consola Super NES en Japón y en los Estados Unidos y describe la reacción del consumidor a la consola frente a la de su principal competidor en el momento, Sega. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Case HBS-703S29StrategyDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Starting at €5.74
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Lamoiyan Corp. of the Philippines: Challenging Multinational Giants, Teaching Note
Coughlan, Peter J.; Siegel, Jordan; Wells, John R.Teaching Note HBS-707554-EStrategyTeaching note to 704405.Starting at €0.00
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Savemom: The Smart Wearable Solution for Maternal Health Care
Renuka Kamath; Shrinath V.Case IVEY-W27806-EEntrepreneurship, Knowledge and CommunicationIn January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal ...Starting at €8.20
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Castrol India Limited: An Innovative Distribution Channel
Renuka KamathCase IVEY-9B16A044-EMarketing, StrategyIn January 2006, the general manager of sales at Castrol India Limited was concerned. Sales of Castrol motorcycle oil for four-stroke engines was far less than it should be, especially when considering the five million motorcycles being added to Indian roads each year. Most motorcycle oil changes took place in franchised workshops during the warranty period and in non-franchised workshops after the warranty period. The general manager wanted to i...Starting at €8.20
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Dinámicas Competitivas en los Videojuegos Caseros (B): El Poder de Nintendo
Coughlan, Peter J.Case HBS-703S26StrategyCuenta la historia de reactivación de Nintendo de la industria de los videojuegos en casa a mediados de la década de 1980 y su dominio del mercado a finales de 1980 y principios de 1990. cuestiones estratégicas dirigidas incluir la creación de valor mediante provocando la demanda latente y la captura de valor en relación con otros actores de la industria, incluyendo competidores, compradores, proveedores y empresas complementarias. Esto es parte ...Starting at €5.74
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Dinámicas Competitivas en los Videojuegos Caseros (J): La Siguiente Generación de Nintendo
Coughlan, Peter J.Case HBS-703S34StrategyNintendo tiene que tomar algunas decisiones importantes relacionadas con la puesta en marcha y el diseño del sucesor de su consola Super NES de 16 bits. Un reescrito versión de un caso anterior. Esto es parte de una serie de casos que examina la dinámica competitiva en la industria de los videojuegos en casa a partir de 1970 en el nuevo milenio.Starting at €8.20
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Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization
Sheila Roy; Renuka KamathCase IVEY-W28030-EEntrepreneurship, MarketingTwo women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitor...Starting at €8.20