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- Case
Turbulent Times for TikTok’s Platform Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-W24908-EPublished: Sep 21, 2021Reviewed: Jul 26, 2021Format: PDFPages: 14Language: English - Case
Mercedes-Benz India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11E009-EPublished: Jun 21, 2011Reviewed: May 27, 2011Format: PDFPages: 13Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: PDFPages: 23Language: English - Case
Mudra Communications
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11E030-EPublished: Sep 13, 2011Format: PDFPages: 18Language: English - Case
Decathlon China: Using Social Media to Penetrate the Internet Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A043-EPublished: Nov 16, 2011Format: PDFPages: 14Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Teaching Note
Mavi: Fashioning a Path to Brand Growth, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518094-EPublished: Apr 11, 2018Format: PDFPages: 25Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English