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- Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: pdfPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: pdfPages: 24Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: pdfPages: 23Language: English - Case
Cox Communications, Inc.--1999 (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-204S07Published: Aug 22, 2000Reviewed: Aug 8, 2003Format: pdfPages: 20Language: Spanish - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: pdfPages: 28Language: English - Teaching Note
Mavi: Fashioning a Path to Brand Growth, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518094-EPublished: Apr 11, 2018Format: pdfPages: 25Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: pdfPages: 27Language: English - Case
Teckentrup: A Door to Managing Difference
Collection: HBSP (USA)Ref.: HBS-315016-EPublished: Oct 7, 2014Format: pdfPages: 27Language: English - Case
IKEA in Saudi Arabia (B)
Collection: HBSP (USA)Ref.: HBS-116016-EPublished: Jan 20, 2016Reviewed: May 3, 2016Format: pdfPages: 2Language: English - Case
The Michelin Restaurant Guide: Charting a New Course
Collection: HBSP (USA)Ref.: HBS-814088-EPublished: Feb 19, 2014Reviewed: Aug 14, 2014Format: pdfPages: 25Language: English