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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCase IVEY-9B17A022-EMarketing, StrategyKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Starting at €8.20
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Living on the Razor's Edge (Spanish version)
Wasserman, NoamCase HBS-813S11EntrepreneurshipDescribes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work.Starting at €8.20
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Ockham Technologies (B): Building the Board (Spanish Version)
Wasserman, NoamCase HBS-814S11EntrepreneurshipDescribe los problemas que enfrenta el fundador-director general en relación con la construcción de un tablero, el montaje de un equipo ejecutivo, la gestión de tensión entre los co-fundadores, y la externalización de trabajo de desarrollo.Starting at €5.74
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Assembling the Startup Team
Wasserman, NoamCase HBS-812122-EEntrepreneurshipNothing can bedevil a high-potential startup more than its "people problems." These problems typically result from choices that founders make as they add team members to their startup team. Three characteristics of startup teams must be aligned for these teams to function well: relationships, roles, and rewards (the Three Rs). Early decisions that founders make about the Three Rs can significantly affect their startup's direction and success. Thi...Starting at €8.20
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NutriHealth: Transforming Wellness
Meenakshi Gandhi; Vimi JhamCase IVEY-9B20M032-EEntrepreneurship, StrategyIn October 2018, the founder of NutriHealth started to think about the next phase of her company’s growth strategy. NutriHealth began as a stand-alone clinic in 1998 and was a service provider of personalized wellness and health management diet plans. It was time to make decisions that would lead to sustained growth. NutriHealth had reached a satisfactory position in the market, and investors had become interested in the venture, offering capital...Starting at €8.20
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Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCase IVEY-9B17B020-EAccounting and Control, Entrepreneurship, StrategyIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Starting at €8.20
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Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCase IVEY-9B17A042-EEntrepreneurship, Marketing, StrategyYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Starting at €8.20
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Excerpts from Interview with Jim Triandiflou, Founder of Ockham Technologies
Wasserman, NoamCase HBS-808088-EEntrepreneurshipDescribes the issues facing a founder-CEO regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing system development work. The abridged version does not include the introduction and final sections of the full case in order to give casewriting workshop participants practice writing those sections.Starting at €8.20
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Ockham Technologies: Living on the Razor's Edge (Abridged)
Wasserman, NoamCase HBS-808089-EEntrepreneurshipDescribes the issues facing a Founder-CEO regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing system development work. The abridged version does not include the introduction and final sections of the full case in order to give case-writing workshop participants practice writing those sections.Starting at €8.20
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Ockham Technologies (A): Building the Team
Wasserman, NoamCase HBS-812021-EEntrepreneurshipDescribes the issues facing a founder-ceo regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing development work.Starting at €8.20