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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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CEIBS Campus (C)
Söderblom S.; Nueno, PedroCase P-973-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Starting at €5.74
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Red Star Furniture Group Co. LTD. (Spanish Version)
Palepu, Krishna G.; Nueno, PedroCase HBS-114S14EntrepreneurshipFundada en 1986, el Estrella Roja se había convertido en la principal tienda de departamento en China para los productos de mobiliario y equipamiento del hogar (baño, lámparas, textiles complementos, etc.). El modelo de negocio de Red Star era proporcionar un espacio adecuado para los vendedores (que alquilan el espacio) en buen centro comercial, un bien diseñado y equipado (estacionamiento, transporte, servicios) ubicados en zonas clave de creci...Starting at €8.20
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Mercedes-Benz India
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E009-EInformation Technologies, StrategyIn December 2007, the management of Mercedes-Benz India (MBI), a fully owned subsidiary of Daimler AG, the 12th-largest automobile manufacturer in the world, has decided to relocate to a new facility near Pune in western India. In overseeing the installation of information technology (IT) infrastructure at the new premises, the company’s chief information officer (CIO) must deal with some managerial choices pertaining to IT architecture, IT tools...Starting at €8.20
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Gotong Royong: Toward Sustainable Palm Oil
Henderson, Rebecca M.; Yew, Hann-Shuin; Baraldi, MonicaCase HBS-316124-EKnowledge and CommunicationIn late 2015, Jeff Seabright, Chief Sustainability Officer at Unilever, had to report to Unilever CEO Paul Polman on the effort to transform the cultivation of oil palm. Historically, palm oil was produced using unsustainable methods that included burningStarting at €8.20
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Mahindra Lifespace Developers' Venture into Affordable Housing, Teaching Note
Fuller, Joseph B.; Baraldi, MonicaTeaching Note HBS-317029-EEntrepreneurshipTeaching note for case 315082.Starting at €0.00
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Mudra Communications
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E030-EInformation Technologies, Service and Operations Management, StrategyIn 2006, Mudra Communications, the third-largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as pivotal. The IT setup is undergoing a transition at Mudra from manual systems to an Enterprise System (ES) which has been developed internally by the eight-member IT team led by executive vice president for technology Sebastian Joseph. As he gets re...Starting at €8.20
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Decathlon China: Using Social Media to Penetrate the Internet Market
Nicole R.D. Haggerty; Raymond Pirouz; Grace GengCase IVEY-9B11A043-EInformation Technologies, Marketing, StrategyAfter successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large French sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China had experimented with several new social media platforms in China in order to increase the brand awareness among online shoppers. At the upcoming executive meeting, the marketing de...Starting at €8.20
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Red Star Furniture Group Co. LTD.
Palepu, Krishna G.; Nueno, PedroCase HBS-114053-EEntrepreneurshipFounded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good shopping mall facilities, well designed and equipped (parking, transportation, services) located in key developing zones of Chinese growing cities. In the first 27 years, Red Star h...Starting at €8.20
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CEIBS Campus (A)
Nueno, Pedro; Söderblom S.Case P-971-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors. How...Starting at €8.20