Default Category
-
Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
-
A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
-
Compassion Web
Wee Yong YeoCase IVEY-9B12M039-EEntrepreneurship, Finance, StrategyThis case is about an ambitious “technopreneur” with ideas that were at the forefront of technology, such as in enterprise resource planning (ERP) systems. Compassion Web had been successful initially, then swamped with challenges, and the original business model needed major changes in order to work in the fast-changing environment. At the same time, the company was facing a lawsuit with a major client, which could threaten its survival. To make...Starting at €8.20
-
FinBook: Designing a Decentralized Marketplace for Structured Crypto Assets
Wee Yong Yeo; Weiqi ZhangCase IVEY-W25332-EFinance, StrategyFinbook Pte. Ltd. (FinBook), a financial technology (fintech) start-up, started in July 2017 in Singapore as a decentralized marketplace for structured products on the blockchain. The founders obtained seed funding of approximately US$200,000 that allowed it to introduce and incorporate structured funds, short sales, and financial options in the crypto space using smart contracts under the distributed ledger system.
In May 2018, FinBook la...Starting at €8.20
-
OrangeTee Property Agents Review: Responding to Disruptive Innovations
Calvin Chua; Seow Eng Ong; Davin Wang; Wee Yong YeoCase IVEY-9B20M119-EStrategyIn 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee’s agents upon the completion of aStarting at €8.20
-
Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
-
Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74
-
Lan-Ray Global Payment Services
Wee Yong YeoCase IVEY-9B12N003-EEntrepreneurship, Finance, StrategyThe Singaporean software company Lan-Ray attempted to enter the prepaid cash card (PCC) business in China. Equity funds were sourced to acquire Protection Communications Network (PCN), a payment intermediary in Quanzhou, China, with a vast payment network that could be instrumental to the success of the PCC business. However, PCN would need to demonstrate profitability before it could obtain the licence to run the PCC business.Together, Lan-Ray a...Starting at €8.20
-
The Employees Provident Fund (EPF Malaysia): Modern Retirement Challenges
Wee Yong YeoCase IVEY-W28667-EEconomics, FinanceThe Employees Provident Fund (EPF) is Malaysia’s national private-sector pension program. It has grown into one of the largest pension funds in the world. The success of the EPF and Malaysia as a whole have brought new challenges. As life expectancy increases and the population ages, how can the EPF ensure adequate pension coverage and take care of Malaysians’ increasing retirement needs? As technology replaces the need for branches and customer-...Starting at €8.20
-
Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424-EStrategyThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Starting at €8.20