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Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCase IVEY-9B20A017-EMarketing, StrategyFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Starting at €8.20
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Principles of World-Class Execution: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4492BC-EFor multinational companies in China, the rapid evolution of markets and competition overwhelmingly demands an exacting focus on world-class execution. This chapter highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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The Next Advantage for Manufacturing: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4495BC-EAs competition intensifies in China's new markets, pressures will mount on companies to improve their execution in every aspect of manufacturing. This chapter looks at how some companies have successfully tailored operations to the local realities of China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Talent Holds the Key: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4498BC-EInside multinational companies that are playing to win in China, there is growing recognition that having a balance of global and local staff for important positions is effective for achieving the kind of creative insights needed to make fast, competitive judgments. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
Philip SugaiCase IVEY-9B17A040-EEntrepreneurship, Marketing, StrategySupplement for product 9B17A037. It was 2017 and the KITKAT brand in Japan was at a critical juncture. The KITKAT marketing leaders sat down for a special meeting to review how Nestlé Japan had been able to create meaning and value for their brand. However, as they began to discuss their options for future growth, they faced difficult decisions: Should they look to export the flavor variations that had become such big hits in Japan to overseas ma...Starting at €5.74
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Innovating Tradition at Hosoo
Philip SugaiCase IVEY-9B18A058-EEntrepreneurship, Marketing, StrategyHosoo was a kimono and textile company, established in 1688 as a traditional Nishijin weaving company. The 11th generation president of the company, Masao Hosoo, had transformed the business from a producer of premium kimono fabrics and kimonos for the luxury market in Japan to a globally respected textile producer for some of the world’s top brands. A great deal of the company’s success in the global market could be attributed to the master craf...Starting at €8.20
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The Expansion of Ping An, Teaching Note
Pozen, Robert C.; Yang, Nina J.Teaching Note HBS-311141-EFinanceTeaching Note for 311133.Starting at €0.00
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Changing Rules for Business Success: The Rising Bar for Execution in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4491BC-EThe business landscape in China has changed drastically within the last few years, and it continues to evolve at a rapid pace. This chapter shows how this changing landscape requires multinational companies operating here to urgently apply more managerial attention to execution. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Learning to Win in China's Many Markets
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4493BC-EToday and tomorrow, marketers in China must be able to monitor changes in their product areas and adapt to them more quickly than in most markets around the world, against fierce competition, and in an atmosphere of flux and uncertainty. The best of them will proactively shape emerging markets and customer segments, leveraging marketing capabilities by learning and adapting quickly. This chapter is excerpted from "Operation China: From Strategy ...Starting at €8.20
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Win in China-or Lose Everywhere
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4501BC-EMultinational companies are bringing global standards and practices to China and adapting them to the tough realities of local markets. This chapter looks at how companies might use the adaptations forged here to succeed in other emerging markets, and in developed ones. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20