This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
Kanter, Rosabeth Moss; Schwetz, Juliane Calingo; Higgins, Patricia BissettCase HBS-314036-EIn 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental organizations (NGOs) in Lampung, Indonesia where they also encountered a number of challenges ranging from a lack of trust within the local community to diminishing financial resources. Yod...Starting at €8.20
-
Clearwater Seafoods - B2C in China
June Cotte; Ramasastry ChandrasekharCase IVEY-9B13A025-EMarketing, StrategyClearwater Seafoods, a Canadian shellfish enterprise, has four decades of experience in business-to-business (B2B) marketing. It harvests seafood, processes it and markets it in bulk to large restaurant chains worldwide. The company wants to pursue growth by marketing seafood directly to individual consumers (B2C) in China. The transition from B2B to B2C raises three fundamental questions. How can the company develop and deploy a go-to-market bus...Starting at €8.20