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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Iz-Lynn Chan at Far East Organization (Abridged)
Hill, Linda A.; Mayo, Anthony J.; Teppert, Dana M.Case HBS-415033-EKnowledge and CommunicationThis case describes how to champion and implement organizational change from the middle by recounting the experiences of Iz-Lynn Chan at Far East Organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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The Transformation of Mudo
Mayo, Anthony J.; Cekin, Esel; Celik, CigdemCase HBS-416015-ELeadership and People ManagementAfter 16 years in management consulting, Bar Karakulluk u left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She...Starting at €8.20
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Kazuo Inamori, a Japanese Entrepreneur
Mayo, Anthony J.; Egawa, Masako; Yamazaki, MayukaCase HBS-408039-EEntrepreneurshipThe case provides insight into a business leader whose cognizance of contextual forces (social, economic, and political) allowed him to drive significant change in an industry and Japanese society in the second half of the twentieth century.Starting at €8.20
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Sheikh Mohammed and the Making of "Dubai, Inc."
Mayo, Anthony J.; Cromwell, JohnathanTeaching Note HBS-410130-ELeadership and People ManagementTeaching Note for 410063.Starting at €0.00
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The SK-II Globalization Project (Spanish version)
Bartlett, Christopher A.Case HBS-305S03StrategyTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management. In the context of these changes introduced by Durk Jager, P&G's new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business...Starting at €8.20
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Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarTeaching Note HBS-4358-ETeaching Note for 4357.Starting at €0.00
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RoboTech: Storming into the U.S. Market, Teaching Note
Bartlett, Christopher A.; Lafkas, JohnTeaching Note HBS-918502-ETeaching note for case 918501.Starting at €0.00
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Forbidden City: Launching a Craft Beer in China, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-920560-EStrategyTeaching note for case 920559.Starting at €0.00