Default Category
-
CEIBS Campus (C)
Söderblom S.; Nueno, PedroCase P-973-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Starting at €5.74
-
Red Star Furniture Group Co. LTD. (Spanish Version)
Palepu, Krishna G.; Nueno, PedroCase HBS-114S14EntrepreneurshipFundada en 1986, el Estrella Roja se había convertido en la principal tienda de departamento en China para los productos de mobiliario y equipamiento del hogar (baño, lámparas, textiles complementos, etc.). El modelo de negocio de Red Star era proporcionar un espacio adecuado para los vendedores (que alquilan el espacio) en buen centro comercial, un bien diseñado y equipado (estacionamiento, transporte, servicios) ubicados en zonas clave de creci...Starting at €8.20
-
Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
-
Crocs (B): Hitting the Skids
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57B-EService and Operations ManagementThrough 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.Starting at €5.74
-
Red Star Furniture Group Co. LTD.
Palepu, Krishna G.; Nueno, PedroCase HBS-114053-EEntrepreneurshipFounded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good shopping mall facilities, well designed and equipped (parking, transportation, services) located in key developing zones of Chinese growing cities. In the first 27 years, Red Star h...Starting at €8.20
-
CEIBS Campus (A)
Nueno, Pedro; Söderblom S.Case P-971-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors. How...Starting at €8.20
-
Philips Electronics in China
Nueno, Pedro; Subirats M.Case P-969-EService and Operations ManagementUnder fierce competition coming from world players and domestic companies, Rob Westerhof, General Manager and President of Philips Electronics China Group, was refining his company's strategy to maintain a position of leadership in China. Philips had grown fast (5 billion US dollars) in China, and had become a large and complex organization, including factories, joint ventures, wholy owned subsidiaries and sales and distribution networks, and emp...Starting at €8.20
-
Shanghai Bell: Opportunities and Threats in China
Long N.; Nueno, PedroCase P-941-EService and Operations ManagementEn 1998, Shanghai Bell, joint-venture de Alcatel con una empresa estatal china, se planteaba cómo orientar su futuro frente a la competencia local. La compañía debía realizar una fuerte apuesta en su I+D.Starting at €8.20
-
Crocs (C ): Back from the Dead
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57C-EService and Operations ManagementIn 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.Starting at €8.20
-
Everything is ConnectedL A New Era of Sustainability at Li & Fung
Lee, H; MelvinCase SGSB-GS87-EService and Operations ManagementLi & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution. LF managed the entire supply chain for retailers and brands around the world by working with a network of over 15,000 supplier companies in more than 40 economies in Asia, Europe, Africa, and the Americas. The company faced rising expectations on safety compliance, environment, social, and working stand...Starting at €8.20