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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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El capitalismo fugitivo
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsEl capitalismo sigue siendo el sistema más potente, flexible y robusta para la conducción de la prosperidad de amplia base y la mejora de la calidad de vida. Pero mantener el capitalismo en la pista dependerá de nuestra capacidad para replantearse las prioridades que guía cada uno en el sistema, desde los empresarios a los reguladores a los inversores. En particular, tendremos que desacelerar las actividades precipitados de la competencia y el RO...Starting at €8.20
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China Environment Fund: Doing Well by Doing Good
Marquis, Christopher; Dai, Nancy HuaCase HBS-410142-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and developed a proprietary system to manage social & environmental functions throughout the investment process. Some ...Starting at €8.20
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China Environment Fund: Doing Well by Doing Good, Teaching Note
Marquis, Christopher; Comings, AlisonTeaching Note HBS-411098-ELeadership and People ManagementTeaching Note for 410142.Starting at €0.00
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCase HBS-412081-ELeadership and People ManagementIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Starting at €8.20
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20
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China Greentech Initiative (CGTI)
Marquis, Christopher; Villa, Laura Velez; Yin, JuelinCase HBS-412105-EAt the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network buil...Starting at €8.20
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First Respond: The Challenges of Marketing Social Mission in China
Marquis, Christopher; Chen, XinghuiCase HBS-KS1237-EFirst Respond is a for-profit Chinese social enterprise focused on developing emergency services with the mission of making China a safer place. In China, there is a severe lack of first aid awareness and systems, and to fill this gap, First Respond delivers first aid training, products and services, and solutions to both businesses and individuals in the private and public sectors. They also provide in-race first aid service for marathons. Looki...Starting at €8.20
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Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
Marquis, Christopher; Yang, Zoe; Yin, JuelinCase HBS-414056-EAs Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant questions about how to tailor a program designed to capture the attention of a unique demographic within China to new cultural contexts.Starting at €8.20