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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
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Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74
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Teckentrup: A Door to Managing Difference
Rose, Clayton; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-315016-ELeadership and People ManagementFor Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond this, attracting skilled workers to Germany was a national imperative; as the native population aged and its numbers in the workforce shrank, it would be critical to find new workers t...Starting at €8.20
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SK Telecom: Pursuing Happiness through Corporate Social Responsibility
Marquis, Christopher; Ryu, Kwang Y.; Mirvis, Philip; Thomason, BobbiCase HBS-410042-ELeadership and People ManagementSince 2006, SK Telecom has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existi...Starting at €8.20
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Swire Beverages: Implementing CSR in China, Teaching Note
Marquis, Christopher; Comings, Alison; Thomason, BobbiTeaching Note HBS-410129-EService and Operations ManagementTeaching Note for [410021].Starting at €0.00
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IKEA in Saudi Arabia (B)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCase HBS-116016-EAccounting and ControlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Starting at €5.74
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The Michelin Restaurant Guide: Charting a New Course
Khaire, Mukti; Corsi, Elena; Lenhardt, JeromeCase HBS-814088-EEntrepreneurshipCreated in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales however had dropped, following the emergence of free, online guides, global players, and more broadly, the wider diffusion of the Internet. In 2012, the Guide had launched a new ra...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424-EStrategyThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Starting at €8.20