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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
Avery, JillCase HBS-518066-EMarketingA sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da Vinci's painting pay too much? Was it real? Did it matter? The sale of Leonardo's painting allows students to reengineer brand equity to understand from what it is derived and ho...Starting at €8.20
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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China ''Unbalanced''
Comin, Diego; Vietor, Richard H.K.Case HBS-711010-EEconomicsIn 2010, Wen Jiabao looked back at the financial crisis with some satisfaction. Using aggressive fiscal and monetary policy, China had weathered the crisis successfully, growing 8.7% annually in 2010. Most of the unemployed workers had returned to work, often demonstrating for higher wages or better working conditions. Wen, however, was really focused on his new development strategy-shifting away from export-led growth to ease domestic and intern...Starting at €8.20
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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill; Dev, Chekitan S.; Stroock, Laure MougeotCase HBS-518081-EMarketingIn September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio and designing a strategy that would clearly differentiate each brand from the others and a brand architecture system to communicate to consumers how to navigate among them. She wou...Starting at €8.20
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Mavi: Fashioning a Path to Brand Growth, Teaching Note
Avery, Jill; Yucaoglu, GamzeTeaching Note HBS-518094-EMarketingTeaching note for case 517075.Starting at €0.00
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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Malaysia: People First
Comin, Diego; Abraham, JohnCase HBS-710033-EEconomicsOn March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration and privatize inefficient government linked corporations (GLCs). However, the most controversial part of the NEM was the dismantling of the new economic policy (NEP), an affirmativ...Starting at €8.20
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Business Cycles and the New Challenges of Globalization
Comin, DiegoTeaching Note HBS-711064-EEconomicsBusiness Cycles and the New Challenges of Globalization is one of the core modules in Business Government and the International Economy (BGIE), a course for the required curriculum of the Harvard Business School. BGIE teaches the economic, political and historical context in which businesses operate. The readings and cases in this module have been selected to provide students with two sets of concepts: (i) a framework to understand business cycle...Starting at €0.00
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China "Desequilibrada"
Comin, Diego; Vietor, Richard H.K.Case HBS-712S14EconomicsEn 2010, Wen Jiabao, volvió a mirar a la crisis financiera con cierta satisfacción. El uso de la política fiscal y monetaria agresiva, China había resistido con éxito la crisis, creciendo un 8,7% anual en 2010. La mayoría de los trabajadores en paro habían regresado al trabajo, a menudo demostrando por mejores salarios o mejores condiciones de trabajo. Wen, sin embargo, estaba muy concentrado en su nueva estrategia de cambio de desarrollo lejos d...Starting at €8.20