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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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HN Agri Serve: Growing Prosperity
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-515006-EEntrepreneurshipIn 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company.Starting at €8.20
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Aadhaar: India's 'Unique Identification' System
Khanna, Tarun; Raina, AnjaliCase HBS-712412-EEconomicsThe case focuses on the execution challenges facing Nandan Nilekani, the Chairman, and Ram Sevak Sharma, Director General and Mission Director of the Unique Identification Authority of India. India had no nationally accepted way to prove identity and hence 42% of the population at the base of the pyramid had to resort to bribery to access entitlements, while a web of fake or multiple identities facilitated criminal diversion of government subsidi...Starting at €8.20
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Naina Lal Kidwai: Investing in Her Country
Groysberg, Boris; Raina, AnjaliCase HBS-413003-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. This case showcases the 30-year career of Naina Lal Kidwai, Chairman of HSBC India, a leading woman business leader globally. It demonstrates how Kidwai spent a lifetime overcoming barriers as a woman in a male-dominated profession and as an Indian in the global marketplace. Now, as opportunities to play a role in the environment are beginning to open up, she has to decide t...Starting at €8.20
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Aadhaar: From Voluntary to Mandatory
Khanna, Tarun; Raina, Anjali; Chawla, RachnaCase HBS-717512-EStrategyApproximately 1.1 billion residents of India (99% of the population) had a unique biometric identity-Aadhaar-by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The stated objective was to create a corruption-proof social security infrastructure that enables the disenfranchised to access benefits without any diversion to middlemen and unscrupulous e...Starting at €8.20
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The Ordinary Heroes of the Taj (Spanish version)
Deshpande, Rohit; Raina, AnjaliArticle HBS-R1112JLeadership and People Management1) a values-driven recruitment system that emphasizes integrity and duty over talent and skills; 2) training of customer ambassadors who serve the guest first and the company second; and 3) a recognition-as-reward system that values well-earned plaudits--from customers, colleagues, and immediate supervisors--over money and advancement. Each of the three elements has important features and nuances, which the authors explore in detail so that your...Starting at €8.20
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Godrej Agrovet Ltd (GAVL)
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-517014-EMarketingNadir Godrej Chairman and B Yadav MD, Godrej Agrovet Ltd ( GAVL) grapple with the challenge of growing their cattle feed business - should they integrate vertically despite the challenges ofthe dairy industry, and risk the profitability of the current business ? The ban on cow slaughter in India adds to the dilemma.Starting at €8.20
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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
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Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74