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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Covalent: Term Loan for Expansion and Modernization
Maram Srikanth; Palanisamy SaravananCase IVEY-9B15N009-EEntrepreneurship, Finance, StrategyCovalent Laboratories Private Ltd. is involved in the manufacture of active pharmaceutical ingredients and bulk drugs in Hyderabad, India. In March 2012, the company added a new manufacturing plant and was in the process of obtaining regulatory approvals for its products from the U.S. Food and Drug Administration and the European Directorate of Quality of Medicines. Anticipating good growth, the company approached the Commercial Development Bank ...Starting at €8.20
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Natco Pharma: Manufacturing Affordable Medicines
Maram Srikanth; Palanisamy Saravanan; Gunta SrinivasCase IVEY-9B18N024-EEntrepreneurship, Finance, StrategyIn 2015, the chief executive officer of Natco Pharma Limited, a commercial manufacturer of pharmaceutical drugs in India, needed to raise funds either through debt or equity to meet the company's capital expenditure and working capital requirements of ₹3.Starting at €8.20
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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
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Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74
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Nava Bharat: Energy Solutions for India
Maram Srikanth; Palanisamy SaravananCase IVEY-9B17N017-EEntrepreneurship, Finance, StrategyOn June 30, 2009, Nava Bharat Energy India Limited (NBEIL) proposed the setup of two coal-fired power projects: one in Paloncha, Khammam District, and another in Dharmavaram, East Godavari District, Andhra Pradesh. The sites of these projects were located adjacent to the existing power plants of Nava Bharat Ventures Limited, parent company of NBEIL, a renowned industrial group based in South India.NBEIL approached the president of a bank to arran...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424-EStrategyThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425-EStrategyCase B describes how HLL created a brand new business model to compete in the BOP market and the outstanding results it obtained. It concludes by posing the following questions: Are these growth rates sustainable? And if they are, can they be replicated with Unilever's Multi-local, Multi-national approach?Starting at €5.74
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Hindustan Lever Re-invents the Wheel (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426-EStrategyCase C ends the case series with information on how Unilever approached BOP markets in Indonesia and Brazil and broadens the question further to ask: How can Unilever benefit from the lessons learned at HLL? Has Hindustan Lever found a new strategy to gain larger markets globally in its quest to meet the everyday needs of everyday people everywhere? Or had it merely found a way to push out a young competitive upstart in India without there being ...Starting at €5.74