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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Nuclear Power & the Language of Diplomacy: Negotiating a Game-Changing Nuclear Trade Agreement with India Sequel
Burns, R. Nicholas; Varley, PamelaCase HBS-HKS891-ESupplement for HKS890Starting at €8.20
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Measured Approach: TEGV Assesses its Performance & Impact, Teaching Plan
Laidler-Kylander, Nathalie; Varley, PamelaTeaching Note HBS-KS1043-ETeaching plan for KS1042.Starting at €0.00
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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
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Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74
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Nuclear Power & the Language of Diplomacy: Negotiating a Game-Changing Nuclear Trade Agreement with India
Varley, Pamela; Burns, R. NicholasCase HBS-HKS890-EThis decision-forcing case focuses on a diplomatic challenge faced by US Undersecretary of State for Political Affairs Nicholas Burns and Indian Foreign Secretary Shyam Saran between April and July 2005: the writing of a 400-word joint statement and framework agreement that-if they were successful--would be the first step in a very complex negotiation between the United States and India to establish a civil nuclear trade pact. The bulk of the ca...Starting at €8.20
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Measured Approach: TEGV Assesses its Performance & Impact on Educational Enrichment Programs
Varley, Pamela; Laidler-Kylander, NathalieCase HBS-KS1042-EThis case traces the evolution of thinking about, and the implementation of, performance assessment at one of Turkey's largest and most respected nonprofit organizations, the Educational Volunteers Foundation of Turkey (TEGV). TEGV delivers a broad array of educational enrichment programs to low income children across Turkey through a team of volunteers. In contrast to many non-governmental organizations (NGOs) across the world, which have adopte...Starting at €8.20
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Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, Abridged
Varley, Pamela; Bowles, Hannah RileyCase HBS-KS1276-EEconomicsThis 9-page version of Seizing the Moment primarily differs from the original in omitting a 4-page section that describes the early, confusing stages of Myanmar's democratization process. Like the original, this leadership case is set in the spring of 2016 and gives students the chance to grapple with the difficult challenges confronting Myanmar's opposition leader, Aung San Suu Kyi, after a rapid turn of fortune took her, over a period of six ye...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424-EStrategyThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Starting at €8.20