HBSP (USA)
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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A Tale of Two Managers Sequel
Andrews, MatthewCase HBS-HKS134-ELeadership and People ManagementThis sequel is a follow-up to a short case intended as a vehicle instructors can use to introduce cases to a management or leadership class, and to start a discussion about what organizational 'effectiveness' looks like. The case reviews experience of two different managers in top English soccer teams. Students must use the information provided to advise the boards of these teams about whether the two managers deserve to be 'sacked'. Information ...Starting at €8.20
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Globant
Khaire, Mukti; Herrero, Gustavo A.; Scott, CintraCase HBS-811059-EEntrepreneurshipThe case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015.Starting at €8.20
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Fall and Rise of Strategic Planning (Spanish version)
Mintzberg, HenryArticle HBS-94107StrategyStrategic planning has fallen from the pedestal it occupied when it came on the scene in the mid-1960s. Strategic planning failed because it is not the same as strategic thinking. Planning is about analysis--about breaking a goal into steps, formalizing those steps, and articulating the expected consequences. Strategic thinking, in contrast, is about synthesis. It involves intuition and creativity. The outcome of strategic thinking is an integrat...Starting at €8.20
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Ethics Away from Home (Spanish version)
Donaldson, ThomasArticle HBS-96502Business Ethics and Corporate Social ResponsibilityWhat should managers working abroad do when they encounter business practices that seem unethical? Should they, in the spirit of cultural relativism, tell themselves to do in Rome as the Romans do? Or should they take an absolutist approach, using the ethical standards they use at home no matter where they are? Many business practices are neither black nor white but exist in a gray zone, a moral free space through which managers must navigate. Le...Starting at €8.20
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Asea Brown Boveri (Abreviado)
Simons, Robert L.Case HBS-116S06Accounting and ControlLa fusión de Asea AB y BBC Brown Boveri requiere una reestructuración de las operaciones y un cambio en las culturas organizacionales. El éxito competitivo también requirió los beneficios de escala sin dejar de ser "local" por razones políticas y el cliente de respuesta. El caso describe estas presiones competitivas, lo que resultó en la decisión de adoptar una organización matriz. Para ser utilizado con Asea Brown Boveri: El Sistema ábaco....Starting at €8.20
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Ingvar Kamprad and IKEA (Spanish version)
Bartlett, Christopher A.; Nanda, AshishCase HBS-303S05EntrepreneurshipTraces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the w...Starting at €8.20
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Globalizing an Australian Wine Company (Spanish version)
Bartlett, Christopher A.Case HBS-305S13StrategyTwo new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete di...Starting at €8.20
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Body Shop International (Spanish version)
Bartlett, Christopher A.; Elderkin, Kenton W.; McQuade, KristaCase HBS-307S07StrategyDescribes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she took to building her highly successful business (no advertising, simple packaging, non-traditional R&D). After elaborating on the strong values she has imposed on the business, conc...Starting at €8.20
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Asda (B) (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-408S37Leadership and People ManagementDescribe los esfuerzos de Archie Norman durante un período de cinco años para dar la vuelta a la compañía por recuperar el control financiero, la entrega de la gestión, la creación de proyectos experimentales en los que las personas se sentían libres para innovar, instituir una estrategia de back-to-raíces que puso por primera vez a los clientes, y crear una cultura caracterizado por la alta implicación de los trabajadores y la innovación rápida ...Starting at €5.74