Ivey Business School (Canada)
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Middle East Airlines: Uncertainty in the Skies Over Syria
Daniel Friel; Abdallah Nassereddine; Nehale MostaphaCase IVEY-9B20C010-ELeadership and People Management, StrategyThe chief executive officer (CEO) of Middle East Airlines (MEA) had to decide whether the airline should fly over Syria during the armed conflict. All other airlines in the Middle East had decided not to fly over Syria either because they did not want to show their support for the Syrian government or because they believed it was too dangerous. Yet, these airlines did not have as much to lose as MEA because, unlike them, 50 per cent of this airli...Starting at €8.20
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Medical Equipment Inc. in Saudi Arabia
Joerg Dietz; Ankur Grover; Laura GuerreroCase IVEY-9B07C042-ELeadership and People Management, Marketing, StrategyA recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital's purchasing director intended to giv...Starting at €8.20
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Zain Group: Diversity and Inclusion in the Middle East
Lina Daouk-Oyry; Charlotte Karam; Axelle MeouchyCase IVEY-W24867-ELeadership and People ManagementFollowing a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company’s performance over the previous year. Zain Group had much to celebrate, having blazStarting at €8.20
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Launch of Durra: Women in Islamic Banking
Alexandra Roth; David T.A. WesleyCase IVEY-9B10M035-ELeadership and People Management, StrategyAWARD WINNING CASE - Euro-Mediterranean Managerial Practices and Issues Award, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case focuses on the vice-president and regional head of corporate banking for Noor Islamic Bank in Dubai as she arrives in the United States to promote the first global network for women in Islamic banking and finance, known as Durra. As a result, Islamic banks have been growing at...Starting at €8.20
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Souk El Tayeb: The Good Food Market in Lebanon
Dima Jamali; Haitham KhouryCase IVEY-9B11M111-EEntrepreneurship, Leadership and People Management, StrategySouk el Tayeb, Lebanon’s first weekly farmers’ market, and Tawlet, a farmers’ restaurant — the former adopting the legal structure of an NGO and the latter being an income-generating company — were joined by one vision to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb’s founder, Kamal Mouzawak, first launched Souk el Tayeb in May 2004 in ...Starting at €8.20
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AUB Medical Center: Achieving 2020 Vision (A)
Hounaida A. El Jurdi; Nadine A. YehyaCase IVEY-9B14C042-ELeadership and People Management, StrategyAn academic and medical practitioner leaves Harvard Medical School to join the American University of Beirut Medical Center (AUBMC) as dean of the School of Medicine and vice president of medical affairs. Faced with unmotivated staff, a huge deficit, a plethora of procedural inefficiencies, and the chaotic political situation of the country, he is determined to turn things around and raise the institution to international standards and position i...Starting at €8.20
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2b Design: A Creative Social Business in Lebanon
Dima Jamali; Alexandra TaraziCase IVEY-9B11M097-EEntrepreneurship, Leadership and People Management, StrategyThe year 2006 marked the beginning of 2b Design, a social business in Lebanon that specialized in creating handmade furniture and decorative pieces. Raja Moubarak and his wife, Benedicte de Blavous, created their business venture around a focused social mission to preserve disappearing art, architecture, and heritage through artistic creations and employing marginalized people, particularly the handicapped and unemployable. By collecting and usin...Starting at €8.20
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AUB Medical Center: Achieving 2020 Vision (B)
Hounaida A. El Jurdi; Nadine A. YehyaCase IVEY-9B14C043-ELeadership and People Management, StrategyThis case is a supplement to AUB Medical Center: In Search of a Vision (A) . See 9B14C042. It introduces the AUBMC 2020 vision with its six paths and AUBMC’s strategic plan to implement this vision. It also highlights the internal restructuring that AUBMC has gone through and its efforts to create an organizational culture conducive to a positive work environment. Finally, it presents the internal and external strategic communication plan to rebr...Starting at €5.74