HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArticle HBS-R0911D-EStrategyBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Starting at €8.20
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Societe International de Plantations et de Finance (SIPEF)
Hawkins, David F.Case HBS-113027-EAccounting and ControlTo maximize their effectiveness, color cases should be printed in color. Management of a company with extensive palm oil tree plantations questions the usefulness to management and investors of IASF1's requirement to value palm oil trees at their fair value. IAS41 requires biological assets to be measured at their fair value with changes in fair value reported in net income. The management of a company with extensive palm oil tree plantations qu...Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country, Teaching Note
Ofek, ElieTeaching Note HBS-519081-EMarketingTeaching note for case 519006.Starting at €0.00
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20
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Teva Pharmaceutical Industries, Ltd., Teaching Note
Khanna, Tarun; Palepu, Krishna G.Teaching Note HBS-708419-EStrategyTeaching note to 707441.Starting at €0.00
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Joe Gifford in Tal Afar, Iraq (A)
Badaracco, Joseph L., Jr.; Burgess, Richard , Jr.; Carpio, Robert , III; Wheeler, WilliamCase HBS-311085-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis.Starting at €8.20