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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Case M-1176-EInformation Technologies, MarketingRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Starting at €8.20