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Design Thinking and Innovation at Apple (Spanish version)
Thomke, Stefan; Feinberg, BarbaraCase HBS-610S10Entrepreneurship1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.Starting at €8.20
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Sony
Thomke, Stefan; Osanai, Atsushi; Kanno, AkikoCase HBS-618045-EKnowledge and CommunicationSony used to be synonymous with "innovation" and "cool products". The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a relentless focus on differentiation through "wow" products instead of chasing scale. How should he organize and manage the company's response to digital opportunities, such as virtua...Starting at €8.20
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Danshui Plant No. 2 (Spanish version)
Bruns, William J., Jr.; Hertenstein, Julie H.; Liu, KelvinCase HBS-913S05Accounting and ControlDanshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must analyze the budget and prepare a summary of monthly operations to help identify the source of performance problems. The plant has had difficulty hiring enough workers despite raising wag...Starting at €8.20
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Danshui Plant No. 2
Bruns, William J., Jr.; Hertenstein, Julie H.; Liu, KelvinCase HBS-913525-EAccounting and ControlDanshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must analyze the budget and prepare a summary of monthly operations to help identify the source of performance problems. The plant has had difficulty hiring enough workers despite raising wag...Starting at €8.20
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Danshui Plant No. 2, Teaching Note
Bruns, William J., Jr.; Hertenstein, Julie H.; Liu, KelvinTeaching Note HBS-913526-EAccounting and ControlTeaching Note for Product #913525Starting at €0.00