HBSP (USA)
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCase HBS-412081-ELeadership and People ManagementIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Starting at €8.20
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20
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China Greentech Initiative (CGTI)
Marquis, Christopher; Villa, Laura Velez; Yin, JuelinCase HBS-412105-EAt the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network buil...Starting at €8.20
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Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
Marquis, Christopher; Yang, Zoe; Yin, JuelinCase HBS-414056-EAs Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant questions about how to tailor a program designed to capture the attention of a unique demographic within China to new cultural contexts.Starting at €8.20
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1436: The First Pure Chinese Luxury Fashion Brand
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Case HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Starting at €8.20