HBSP (USA)
- Article
Deciding How to Decide (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R1311CPublished: Nov 1, 2013Reviewed: Mar 3, 2004Format: PDFPages: 10Language: Spanish - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Teaching Note
Better World Books, Teaching Note
Collection: HBSP (USA)Ref.: HBS-512106-EPublished: Jun 21, 2012Format: PDFPages: 23Language: English - Teaching Note
Mavi: Fashioning a Path to Brand Growth, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518094-EPublished: Apr 11, 2018Format: PDFPages: 25Language: English - Case
Tailor Brands: Artificial Intelligence-Driven Branding
By Avery, JillCollection: HBSP (USA)Ref.: HBS-519017-EPublished: Aug 6, 2018Reviewed: Oct 1, 2020Format: PDFPages: 24Language: English - Case
Shiseido: Reinvesting in Brand
Collection: HBSP (USA)Ref.: HBS-519026-EPublished: Dec 4, 2018Reviewed: Nov 18, 2019Format: PDFPages: 22Language: English - Teaching Note
Tailor Brands: Artificial Intelligence-Driven Branding, Teaching Note
By Avery, JillCollection: HBSP (USA)Ref.: HBS-520103-EPublished: Apr 13, 2020Format: PDFPages: 22Language: English