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El lanzamiento del Nissan Micra en Portugal
Collection: IESE (España)Ref.: M-977Published: Nov 1, 1994Reviewed: Nov 1, 1994Format: PDFPages: 13Language: Spanish - Case
Comercializando la "Laptop de $100 dólares" (C)
Collection: HBSP (USA)Ref.: HBS-511S12Published: Jan 25, 2008Reviewed: Oct 2, 2008Format: PDFPages: 4Language: Spanish - Case
Brand Israel: Marketing in Crisis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A016-EPublished: Mar 14, 2014Reviewed: Mar 17, 2014Format: PDFPages: 10Language: English - Case
Israeli Wines in China: Reaching for New Heights
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M006-EPublished: May 5, 2014Reviewed: Feb 23, 2015Format: PDFPages: 21Language: English - Case
Israel at 70: Is it Possible to (re)Brand a Country
Collection: HBSP (USA)Ref.: HBS-519006-EPublished: Nov 1, 2018Reviewed: Feb 22, 2019Format: PDFPages: 26Language: English - Case
DayTwo: Going to Market with Gut Microbiome
Collection: HBSP (USA)Ref.: HBS-519010-EPublished: Mar 1, 2019Reviewed: Dec 18, 2008Format: PDFPages: 21Language: English - Teaching Note
Israel at 70: Is it Possible to (re)Brand a Country, Teaching Note
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-519081-EPublished: Apr 1, 2019Format: PDFPages: 33Language: English - Teaching Note
Best Buy Co., Inc.: Customer-Centricity, Teaching Note
By Lal, RajivCollection: HBSP (USA)Ref.: HBS-509074-EPublished: Jun 23, 2009Format: PDFPages: 5Language: English - Case
O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar
Collection: AESE (Portugal)Ref.: AESE-M-A-687-PPPublished: Mar 31, 2007Reviewed: Mar 31, 2007Format: PDFPages: 2Language: Portuguese Portugal - Case
Vêgê (A) - Brand Repositioning in the Food Industry
Collection: AESE (Portugal)Ref.: AESE-M-A-876(I)-EPublished: Apr 30, 2009Reviewed: Jul 31, 2009Format: PDFPages: 28Language: English